VIDEO De la lansarea a peste 70 de branduri internaționale la crearea propriilor parfumuri românești. Lecțiile de business ale Cristinei Balan

Cristina Balan, a successful entrepreneur, transitioned from launching international brands to creating her own Romanian perfumes. With over 20 years of experience, she emphasizes the importance of responsibility and adaptability in business. Balan's journey highlights the challenges faced by women in a male-dominated industry and the value of personal connections in entrepreneurship. Her latest project, ESSENCE DE ROUMANIE, aims to celebrate Romanian culture through unique fragrances. She advocates for personalized experiences in beauty, asserting that true luxury lies in individuality. Balan also challenges the myth of entrepreneurial freedom, stressing the responsibilities that come with running a business.