Responsabilitatea începe cu fiecare dintre noi. BAT: buletinul cerut la achiziția de produse cu nicotină înseamnă reguli care funcționează

BAT Romania emphasizes the importance of individual responsibility in preventing minors' access to nicotine products through its annual campaign. The initiative, in partnership with the National Authority for Consumer Protection, aims to normalize responsible practices among all stakeholders in the commercial chain. The campaign highlights that verifying age through ID checks demonstrates effective legislation. BAT is committed to transforming its portfolio towards smoke-free alternatives while ensuring compliance with regulations. The company aims for 50 million adult consumers to choose smoke-free products by 2030, contributing significantly to the state budget and promoting sustainable practices.