INTERVIU. În orele în care eMAG se îndreaptă spre un nou record istoric de vânzări, un expert explică de ce românii cumpără mult chiar și în anii dificili și vorbește despre ajutorul primit de la autorități

Cristian Pelivan, director of ARMO, discusses the increase in online shopping during economic downturns, particularly around Black Friday. He notes that sales tend to rise when economic issues are highlighted, as consumers rush to buy before prices increase. Electronics are regaining popularity, while previous years saw a rise in household consumables. The introduction of new taxes on non-EU packages has benefited local retailers, leading to significant sales growth. Pelivan also addresses the impact of prolonged Black Friday campaigns on consumer behavior and marketing costs.