FOTO Ursus marchează o premieră în România și extinde brandul Cooler dincolo de categoriile sale tradiționale

Ursus Breweries has launched carbonated waters under the Cooler brand, marking a strategic expansion into functional beverages and flavored waters. This initiative aligns with the company's long-term strategy to increase non-alcoholic products to 20% of its portfolio. Over the past decade, Ursus has consistently reported sales growth, with a notable 16% increase in 2023. The company, part of Asahi Europe & International since 2017, operates three breweries in Romania and has seen significant profitability improvements, with a net profit of 194 million lei in 2023, up from losses in 2014. Employee numbers have remained relatively stable over the years.