Black Friday 2026 la eMAG. Omul care a condus vreme de 17 ani compania explică ce câștigă de fapt eMAG în această zi. Nu neapărat bani

Iulian Stanciu, the former CEO of eMAG, discussed the origins and evolution of Black Friday in Romania, highlighting its initial challenges and current significance. The first event in 2011 faced numerous issues, but it revealed a strong consumer interest. Today, Black Friday offers significant discounts, with around 80% of products at their best prices of the year. While eMAG may not profit directly on this day, it gains valuable customer insights and tests its systems for future improvements. The event has become a national phenomenon, fostering teamwork and excitement within the company.