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When buying towels, softness isn't the only factor to consider; the weight and material are crucial for absorbency and durability. The weight, measured in grams per square meter (GSM), indicates how dense the towel is, affecting its drying time and absorbency. Towels with a GSM between 600 and 700 are recommended for a balance of softness and drying speed, while those between 500 and 600 are practical for daily use. Additionally, 100% cotton towels are preferred for their absorbency, while synthetic blends are lightweight and quick-drying. Proper care is essential to maintain towel quality, including avoiding excessive fabric softener and using appropriate washing temperatures. Inspecting the towel's loops and edges can also help determine its quality.