economedia.ro/analiza-revolut-romanii-au-cheltuit-

In 2025, Black Friday spending in Romania increased by 13% compared to 2024, exceeding 195 million lei. Online purchases were significantly higher than in-store transactions, with an average value 87% greater. The peak spending hour was between 18:00 and 19:00, with over 1.5 million euros spent in just one hour. International purchases accounted for 40% of total spending, with consumers willing to spend 41% more on foreign merchants. Popular international markets included Malta, Ireland, and the Netherlands. Despite the focus on discounts for electronics, grocery and dining transactions remained significant. Digital wallets made up 47% of spending, while physical card usage dropped to 34%.