www.mediafax.ro/comunicate/responsabilitatea-incep

BAT Romania has launched its annual campaign to prevent minors' access to nicotine products, emphasizing the importance of responsibility in compliance with laws. The initiative, in partnership with the National Authority for Consumer Protection, aims to normalize responsible practices among all commercial actors. The campaign highlights that age verification is crucial for protecting minors and that Romania has comprehensive legislation in this area. BAT is committed to transforming its portfolio towards smoke-free alternatives and aims for 50 million adult consumers to choose its smoke-free products by 2030. The company emphasizes the need for informed decisions and consistent application of existing rules to ensure effective protection for minors.