www.gandul.ro/comunicate-de-presa/responsabilitate

BAT Romania is launching its annual campaign to prevent minors' access to nicotine products, emphasizing the importance of responsibility in compliance with the law. The initiative, in partnership with the National Authority for Consumer Protection, aims to normalize responsible practices among all stakeholders in the commercial chain. The campaign highlights that verifying age is crucial for protecting minors and that Romania has comprehensive legislation in this area. BAT is committed to transforming its portfolio towards smoke-free alternatives and aims for 50 million adult consumers to choose these products by 2030. The company also focuses on reducing its environmental impact and enhancing social responsibility.