www.economica.net/lancome-si-notino-ajung-la-a-tre

Lancôme and Notino have launched their third collaboration through a European campaign across eight markets, focusing on skincare, fragrances, and makeup. This partnership illustrates the evolving role of major retailers in brand relationships, moving beyond traditional sales functions to include early involvement in campaign development. The European retail media market is projected to grow significantly, highlighting the importance of localized strategies. Notino's presence in 27 markets allows for tailored execution, with local creators adapting content for each region. The collaboration emphasizes a shift towards integrating marketing, media, and commerce, showcasing how global brands can leverage local insights for effective campaigns.