www.antena3.ro/continut-platit/bat-romania-buletin

BAT Romania has launched its annual campaign to prevent minors' access to nicotine products, emphasizing the importance of responsibility among all stakeholders. The initiative, in partnership with the National Authority for Consumer Protection, aims to normalize responsible practices in the commercial chain. The campaign highlights that verifying age is crucial for protecting minors and that Romania has comprehensive legislation in this area. BAT is committed to transforming its portfolio towards smoke-free alternatives and ensuring compliance with regulations. The company aims for 50 million adult consumers to choose smoke-free products by 2030, contributing significantly to the state budget and promoting sustainability.