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Online stores can closely resemble legitimate platforms, making it difficult for consumers to identify fraudulent sites. A pilot project in Romania by Bitdefender and ING Bank utilized artificial intelligence to conduct test purchases and verify merchants behind suspicious websites. Over eight months, 191 suspicious merchants were identified, protecting 404 customers from fraudulent transactions totaling over 121,000 lei. Fraudsters often create fake stores imitating well-known brands, luring customers with significant discounts. Additionally, legitimate seller accounts can be compromised, leading to fraudulent listings. Cybersecurity experts advise consumers to carefully check website details before making purchases, looking for signs of potential fraud.