www.mediafax.ro/comunicate/zalando-aduce-recomanda

Zalando is enhancing its AI Assistant to provide a more personalized shopping experience in fashion and lifestyle. This year, 22 million customers used the Assistant, which has evolved to include size recommendations based on extensive data. The new Size Advice feature utilizes over 10,000 size tables and customer feedback to help users find the right fit. Zalando's AI technology, developed since 2018, combines product data with purchase history and customer measurements. The Assistant aims to understand individual preferences and improve the overall shopping experience, positioning Zalando as a leader in AI-driven fashion retail.