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Major global gaming companies have criticized the EU's new consumer protection regulations, claiming they could harm the competitiveness of the European gaming industry. The European Commission introduced the Digital Fairness Act (DFA), which aims to regulate practices like microtransactions and loot boxes, particularly targeting minors. The DFA proposes that games cannot generate revenue through microtransactions for minors and that loot boxes must be restricted. The Commission argues these practices lead to excessive spending, especially among vulnerable consumers. Industry groups contend that the DFA's definitions are unclear and could confuse both players and developers. They assert that the gaming sector already self-regulates effectively through parental controls and content classification systems. The DFA also seeks to address manipulative online commerce practices.

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