adevarul.ro/economie/romania-nu-reuseste-sa-i-tina

Romania struggles to retain foreign tourists, with an average stay of only 2.1 days. Experts suggest a shift from promoting attractions to offering appealing travel packages. Business tourism and wellness tourism are identified as key areas for growth, with potential to attract visitors year-round. Cultural circuits could enhance tourism by connecting various regions, but require better infrastructure. Despite a decline in tourist arrivals, revenue from travel services increased in early 2026. The hospitality sector faces workforce shortages and economic challenges, prompting calls for government support. A national tourism strategy aims to develop rural, cultural, and wellness tourism by 2035.