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OpenAI has launched a testing phase for a new feature called Businesses, allowing companies to manage their profiles in ChatGPT and track user interactions. Through the Business Hub, firms can verify their identity, update essential information, and add product catalogs with pricing. The platform will provide aggregated statistics on user interactions, including mentions and site visits. Additionally, Business Agents will enable users to chat directly with AI representatives for product inquiries. Initially, this service will be available to select e-commerce and online service companies in the U.S. OpenAI ensures user privacy by providing statistics only in aggregate form. Companies can also sponsor their AI agents for advertising within ChatGPT.
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