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The European Union is set to ban ten online practices that manipulate consumers, including misleading discounts and difficult-to-cancel subscriptions. Proposed under the Digital Fairness Act, these regulations aim to protect users from deceptive marketing tactics, particularly in online shopping and gaming. The measures include clearer cancellation processes for subscriptions and restrictions on manipulative game mechanics targeting minors. The initiative also seeks to combat false pricing and ensure transparency in digital services. The proposal is expected to be presented on November 11, 2026.
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