startupcafe.ro/5-to-go-urca-pe-locul-4-in-europa-d

The Romanian coffee chain 5 to go has reached the fourth position in Europe by number of locations, with 800 cafes, according to a report by WhiteSpace Partners. The brand, founded in 2015, is now behind Starbucks, Costa Coffee, and Caffè Nero. It plans to expand into Serbia and aims for 1,000 cafes in Romania and nearly 100 internationally by 2028. The report highlights Romania's significant presence in the European coffee market, with 8% of locations from the analyzed brands. 5 to go's business model focuses on affordable coffee, and the company has grown through franchising, achieving a valuation of 30 million euros after investment acquisitions.