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Sales during Black Week 2026 increased by 9.2% compared to the previous year, driven by a higher average shopping cart value. The number of orders remained stable, with a notable rise in sales distribution throughout the week. Friday was the peak day, contributing significantly to total sales. Despite a national decline in retail trade, local eCommerce showed resilience, maintaining customer engagement. Categories like IT & Electronics and Pharma saw substantial growth, while others experienced slower sales. These trends suggest a shift in consumer behavior, impacting future holiday campaigns.