newsweek.ro/timp-liber/nepoti-de-inchiriat-afacere

"Nepoți de închiriat" is a business providing companionship for elderly individuals, preferred by families over relying on relatives. This service is growing in India, where companies offer various tasks such as accompanying seniors to temples or hospitals. With India's aging population projected to double by 2050, the demand for specialized care is increasing. The service, priced at $5 per hour, caters to financially secure urban families. Many clients develop close relationships with their companions, treating them like family. The concept is not entirely new, with several startups already in the market, and companions undergo background checks before employment.