economedia.ro/ratele-au-castigat-teren-de-black-fr

On Black Friday 2026, Romanians conducted around 1.7 million transactions totaling 865 million lei, according to PayU Romania. There was a notable increase in the use of installment payments and fast payment methods. Installments accounted for 33% of the total transaction value, with an average purchase amount of 998 lei. Additionally, 73% of transactions were completed with a single click using digital wallets. Peak transaction processing reached between 8,000 and 9,000 per minute, with the highest at 12,407 in one minute. The most popular product categories included beauty, FMCG, children's products, and IT&C. PayU emphasized the importance of flexible payment options and the shift in consumer behavior towards simplicity and speed in online purchases.