www.mediafax.ro/externe/ue-vrea-sa-schimbe-turismu

The new strategy aims to enhance the competitiveness of the European tourism sector amid geopolitical uncertainties, skilled labor shortages, climate change, and evolving tourist expectations. The European Commission proposes establishing a European Tourism Alliance to unite member states, regions, local authorities, and industry stakeholders. Key initiatives include Destination Europe and European Capitals of Tourism to maintain Europe's status as a leading global destination. The strategy also focuses on supporting small and medium-sized enterprises in tourism with training and digital tools. Measures include creating a European Tourism Academy and a Common European Data Space for Tourism. The strategy has been welcomed by industry organizations as a vision for balanced and resilient European tourism.