observatornews.ro/eveniment/un-influencer-sarb-cu-

A Serbian influencer known as Balkan Dad has been engaged by Timiș authorities to promote the Banat region as a European Gastronomic Region for 2028. With over four million followers, he aims to showcase the area's rich history and culinary delights through humorous content. His unique style combines passion for Balkan culture with social media influence, hoping to attract tourists to Banat. This initiative follows previous attempts to boost the region's visibility through well-known figures, including a campaign featuring British filmmaker Charley Ottley.