bizbrasov.ro/2026/11/08/brasovul-centrul-istoric-l

Brașov is experiencing the effects of "touristification," with the historic center increasingly catering to visitors, leading locals to avoid it. While tourism boosts the economy, it raises concerns about the diminishing connection between residents and their city. High prices and overcrowding push locals to seek alternatives outside the center. Initiatives like "Miercurea brașovenilor" aim to attract residents back to local establishments by offering discounts. However, the challenge remains to balance tourism revenue with the needs of the local community, ensuring the historic center remains vibrant and accessible for residents.