www.economica.net/gyorgy-birtolon-accenture-romani

Romania faces challenges in attracting industrial investments compared to Poland and the Czech Republic, which have established logistical advantages. György Birtolon from Accenture Romania emphasizes the need for Romania to focus on high-value activities like R&D and product engineering rather than low-cost assembly. He highlights that Romania has strong engineering competencies and a significant STEM student population, which can be leveraged for technological advancements. The automotive sector remains a key area for investment, but the nature of these investments is evolving towards software integration. Birtolon also points out that Romania's automation level is significantly lower than the European average, but modernization can be achieved without complete equipment replacement. Incremental digitalization can enhance competitiveness and yield quick returns on investment.