www.mediafax.ro/life-inedit/nepoti-de-inchiriat-no

An increasing number of companies in India are providing companionship services for the elderly, driven by an aging population and rising loneliness. Young employees, referred to as 'rented grandchildren', assist seniors with daily activities and medical appointments. This service is particularly popular among urban families whose younger members live abroad. The companionship offered addresses not only practical needs but also emotional ones, as many seniors seek someone to talk to. The elderly population in India is projected to grow significantly, creating opportunities for specialized care services. However, these services remain largely inaccessible to lower-income families, highlighting the demographic shifts and social isolation challenges faced by many.