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Restaurants often provide free bread and butter to enhance customer experience and potentially increase sales. This practice is believed to reflect hospitality and keep customers satisfied while they wait for their orders. Some theories suggest that offering bread may lead to increased hunger, prompting customers to order more food. Additionally, free bread allows restaurants to serve smaller portions of more expensive dishes, saving costs. Other strategies include presenting a high-priced item to make others seem cheaper and removing currency symbols from menus to encourage spending. Customers have noticed smaller portions without price reductions, a trend known as "shrinkflation."