startupcafe.ro/black-friday-2026-la-emag-valoarea-

eMAG reported significant growth during its 16th Black Friday event, with total orders exceeding 1.041 billion lei. Over 714,000 users purchased more than 4.1 million products, marking a notable increase from the previous year. Partner merchants sold 40% more items, reflecting the event's popularity. The demand for everyday items and insurance also surged, contributing to the record sales. Noteworthy statistics include a fivefold increase in RCA insurance orders and a substantial rise in various product categories, including non-perishable foods and medical supplies. The event attracted over 35,000 new customers, highlighting the growing trend of online shopping.