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In 2026, Romanian consumers engaged in Black Friday shopping, sharing experiences of both genuine discounts and disappointing offers. Many reported finding significant savings on electronics, household items, and clothing, while others criticized the perceived lack of attractive deals compared to previous years. The National Authority for Consumer Protection advised shoppers to be cautious and verify discounts before purchasing. The event, which originated in the U.S., has evolved in Romania since its introduction in 2011, expanding from electronics to a wide range of products and services. As the shopping season continues, consumers remain hopeful for better deals in upcoming campaigns.
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