www.gandul.ro/diverse/p-ce-este-canibalizarea-in-m

Marketing cannibalization occurs when multiple campaigns target the same audience, leading to competition for the same demand instead of expanding it. This can result in misleading performance metrics, as new campaigns may simply redistribute existing sales rather than generate new ones. Identifying cannibalization involves analyzing discrepancies in campaign results and overall business performance. Solutions include clearly defining the role of each initiative, organizing campaigns by objectives, and ensuring distinct content for SEO pages. A coordinated marketing strategy can help optimize budget use and improve overall results by minimizing overlaps and clarifying goals.