economedia.ro/interviu-video-carmen-sprus-ceo-vaul

Carmen Sprus, CEO of Vaulted, emphasizes the need for sustainable technologies in construction to reduce carbon emissions. She identifies economic competitiveness and public sector involvement as key factors for accelerating green transition. The construction industry is conservative and slow to adopt innovations, facing challenges such as high costs and complex value chains. Sprus suggests that sustainable solutions must be cost-neutral or offer additional benefits to encourage adoption. She highlights the importance of pilot projects to demonstrate viability and the need for long-term thinking regarding carbon costs. Government incentives could also play a role in promoting private investment in sustainable construction.