www.economica.net/deschidere-shock-price-romania_9

Modivo is launching its discount store chain, Shock Price, in Romania, starting with a location in Odorheiu Secuiesc on November 6. The chain aims to offer low-priced clothing, footwear, toys, and household items, with plans for additional stores in cities like Arad and Bucharest. Shock Price differentiates itself from Half Price by focusing on lower prices rather than fashion discounts. Modivo plans to open 100 off-price stores annually, with a significant portion outside Poland, as part of its strategy to adapt to market challenges. Despite a slight decline in overall sales in Romania, Half Price stores have seen significant growth.