startupcafe.ro/black-friday-2026-7-10-romani-prega

A study reveals that 88% of Romanian consumers plan to shop during year-end sales, the highest among ten analyzed markets. Many intend to use GenAI for purchases, with 70% planning to do so. Despite high purchasing intent, concerns about inflation and rising prices are prevalent, with 86% worried about basic goods costs. Electronics are the top shopping category, with 53% of respondents interested. Trust in Black Friday pricing remains low, with only 51% believing discounts are genuine. The study highlights the importance of transparency and customer reviews in building consumer confidence.