www.oradesibiu.ro/2026/11/03/atelier-de-marketing-

Participants developed digital marketing campaigns from concept to visual identity in a project aimed at enhancing digital skills. Organized by Digital Generation Association and co-funded by Sibiu Municipality, the initiative involved students from the Faculty of Economic Sciences. Teams worked through all campaign stages, including theme selection, target audience identification, message construction, visual identity creation, and digital content production. Practical exercises focused on applying theoretical knowledge while fostering creativity, critical thinking, initiative, and teamwork skills.