www.g4media.ro/pretul-unui-big-mac-este-recomandat

A recent report highlights significant price discrepancies for Big Macs in Italy, with costs varying based on location. McDonald's employs a pricing engine using machine learning to determine optimal prices, influenced by local market conditions and customer willingness to pay. Despite claims of independence, franchisees report pressure to adhere to corporate pricing recommendations. A lawsuit alleges that McDonald's coordinates prices among its restaurants, raising concerns about antitrust violations. The company denies these claims, asserting that local conditions dictate pricing.