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When starting a business with a limited marketing budget, it's crucial to invest wisely. Establish your company name and online presence first. Identify your target audience and choose a primary promotion channel based on where they spend their time. Utilize free tools like Google Business Profile and social media to attract customers. Allocate your first 1,000 lei strategically: invest in a domain, a simple website, visuals, and a test ad. Focus on one advertising objective to gauge effectiveness. Delay expenses like agency logos and printed materials until you understand what drives customers. Track where new clients find you to refine future investments.