adevarul.ro/economie/noua-strategie-a-gigantului-c

Ahold Delhaize is restructuring its operations in Romania, making Shop&Go an independent brand with its own identity and strategy. This change aims to adapt to evolving consumer preferences and enhance the ultraproximity retail segment. Mega Image, Profi, and Shop&Go will operate under Ahold Delhaize România, maintaining their distinct market positions. The strategy focuses on leveraging the strengths of each brand while ensuring relevance in the competitive landscape. This reorganization follows the acquisition of Profi and aims to create synergies among the three brands while preserving their unique characteristics.