startupcafe.ro/aplicatia-romaneasca-esx-de-aboname

Romanian company ESX has launched a new tool for businesses to manage employee sports subscriptions more effectively. This initiative is part of their strategy to enhance the corporate segment by 2027, aiming to add 150 new partners and diversify available activities. The integrated service allows employers to streamline subscription management and optimize costs. ESX reported over 5 million visits across its network of 730 partner gyms from January to September 2026, with a 23% increase in new users. The company also noted a rise in advance subscription payments and a diversification in sports preferences among users, particularly among those aged 25 to 35. ESX plans to expand its network and activity offerings further in 2027.