economedia.ro/lidl-88-din-laptele-proaspat-pilos-p

Pilos, Lidl's private dairy brand, ranks first in Romania's private label awareness with 66%. The brand, developed over 15 years, sources 88% of its fresh milk from local suppliers. Consumers prefer private labels for their quality-price ratio, with 91% viewing them as good alternatives to established brands. Dairy products are significant in private label presence, with 61% of buyers choosing private label milk and cream. Ingredient origin is crucial for quality assessment, with 96% of consumers wanting visible origin labeling. The study was conducted by NielsenIQ with 800 urban participants.