economedia.ro/ahold-delhaize-mizeaza-pe-nisa-magaz

Ahold Delhaize Romania integrates Mega Image, Profi, and Shop&Go under one organizational identity, enhancing their market presence. Shop&Go will operate independently, focusing on the growing convenience store segment. This strategic move aims to adapt to evolving consumer needs and strengthen brand positioning. The company emphasizes the importance of agility and relevance in the retail sector, responding to the rapid evolution of proximity stores. Following the merger of Mega Image and Profi earlier this year, this consolidation marks a significant step in Ahold Delhaize's development in Romania, with a commitment to serving diverse shopping needs across the country.