Zalando înregistrează o nouă perioadă de creștere profitabilă în T2, accelerează extinderea segmentului B2B și continuă să inoveze prin inteligență artificială

Zalando reported a 20.7% increase in GMV, reaching €4.9 billion in Q2, with revenues at €3.4 billion. Adjusted EBIT rose by 10% to €205 million, driven by synergies from the ABOUT YOU acquisition. The B2C segment saw growth across all consumer apps, with active customers increasing by 18.3% to 62.5 million. B2B revenues grew by 27.6% to €335 million, with an adjusted EBIT of €41 million. The AI-based SCAYLE STUDIOS platform is already used by over 100 brands, significantly reducing content production time and costs. Zalando has updated its annual outlook, expecting GMV and revenue growth at the lower end of previous estimates, with adjusted EBIT projected between €680 and €720 million.