Yahoo încearcă marea revenire. Veteranul internetului pariază pe AI și vrea să cucerească generația care nu l-a prins în anii de glorie

Yahoo aims to regain its position in the tech industry by leveraging AI and its new tool, Scout, to attract younger users. CEO Jim Lanzone believes the company's history can appeal to a new generation. Scout, launched in beta, combines traditional search with AI-generated responses, utilizing Yahoo's extensive data. Unlike other media groups, Yahoo will not license its content for AI training, focusing instead on its own data as a competitive advantage. The company hopes to shift advertising budgets towards AI-generated responses, with potential plans for an IPO or sale in the future.