Vlad Enăchescu, EVENTIM România: Publicul este mai atent la preț, dar mai ales la raportul dintre preț și relevanță. Nu cred că românii au devenit mai puțin interesați de entertainment, ci doar ceva mai selectivi - Interviu - Economica.net

In 2026, the Romanian events market shows a more cautious trend compared to 2025, influenced by increased taxes and inflation. Spectators are becoming more selective, often delaying purchases until closer to the event date. While sports events remain stable, the demand for concerts and festivals is more volatile, depending on the appeal of the performers. The rise in VAT from 9% to 21% has significantly impacted production costs, forcing organizers to adjust ticket prices and reconsider event launches. Additionally, cities outside Bucharest are emerging as viable markets for various events, indicating a shift in the geographical landscape of entertainment in Romania.