VIDEO | Un nou raion a apărut la Kaufland, ca să nu cauți bezmetic prin magazin produsele devenite virale pe net: rafturile "În trend acum, pe TikTok" • Știri București

Influencers play a vital role in shaping consumer purchasing decisions, as seen with Kaufland's new TikTok trend shelves. These shelves feature viral products that resonate with social media trends, reflecting the demands of a new generation of shoppers. Marco Hößl, CEO of Kaufland Romania, emphasizes the importance of agility in retail to meet these evolving consumer expectations. The retailer aims to stay relevant by aligning its offerings with popular social media content, showcasing products that have gained viral attention online.