VIDEO De la o librărie la „sufrageria orașului”: povestea Cărturești și a unei idei care a crescut timp de 25 de ani

Cărturești, a Romanian bookstore chain, has evolved from a single store into a community hub with over 800 employees, emphasizing the importance of books beyond mere products. Co-founder Nicoleta Iordan discusses the brand's mission, challenges, and the need to maintain its identity as it grows. The bookstores are designed to be welcoming spaces where visitors can linger and enjoy reading. Cărturești reinvests profits into cultural initiatives and community support, even in financially challenging times. The company has faced significant crises, including the 2009 economic downturn and the pandemic, yet has remained resilient through strong partnerships and a dedicated team. Iordan believes that printed books will continue to hold value despite digital trends.