Vânzările de smartphone-uri au ajuns la cel mai scăzut nivel din ultimii 14 ani. Care sunt cauzele

Global smartphone shipments fell by 20% year-on-year in Q3, reaching the lowest level since 2012 due to prolonged memory chip shortages. Rising memory component prices, driven by increased demand for AI infrastructure, have led manufacturers to raise phone prices and focus on profitability over delivery volumes. Consumers are keeping devices longer and considering refurbished options. Samsung remains the market leader with a 23% share, while Apple reached 22%, despite a decline in shipments. Chinese brands OPPO and Vivo saw over 20% drops, and Xiaomi's shipments fell by over 30%. Analysts predict a 14% decline in global smartphone shipments for the year, with memory chip shortages potentially lasting until 2027.