Valentin Ștefan, Poșta Română: „Brandul deschide ușa”. Cum se transformă reputația unei companii în pașaport pentru piețele externe

Valentin Ștefan, CEO of Poșta Română, emphasized the importance of a strong Romanian brand for business development at the "Made in Romania" conference. He highlighted the need for companies to adapt their services to current economic conditions while leveraging their established reputations. The conference showcased successful individuals and companies that have elevated Romania's presence in regional and global markets. Ștefan noted that a solid brand reputation facilitates partnerships and market access. He also discussed the necessity for Poșta Română to evolve technologically to remain relevant. The overarching theme was transforming existing capital into tangible economic advantages, ensuring that "Romanian" signifies trust and value.