Unilever își taie din imperiu pentru a crește mai repede. De ce renunță grupul britanic la divizia alimentară

Unilever is shifting focus from food to beauty and personal care to enhance its market value. The company is currently valued lower than competitors like Procter & Gamble and L’Oréal. Under CEO Fernando Fernandez, Unilever is divesting from food, having recently combined its food division with McCormick. Despite retaining a stake in the new entity, concerns remain about the slower growth of the food sector. Investors are looking for consistent volume growth to validate the restructuring. Unilever has shown signs of improvement, with sales volumes reaching a decade high. This restructuring may impact product strategies and marketing investments in Central and Eastern Europe.