Un uriaș lanț de fast-food folosește în secret inteligența artificială pentru a stabili prețul produselor sale

McDonald's secretly employs artificial intelligence to set menu prices in the U.S., analyzing customer willingness to pay. This AI-driven pricing system has led to significant price discrepancies between nearby locations. Franchise owners report pressure to adopt this pricing model, which can increase prices for customers while potentially lowering profits for franchisees. The company uses AI recommendations to enforce compliance among franchisees, monitoring adherence to pricing suggestions. This approach is part of McDonald's broader strategy to automate operations, including AI-driven order-taking systems and recruitment processes.