Un tip de cafea băut de români la birou ar putea dispărea. „Devine prea scumpă. Nu facem profit” • Newsweek România

The popularity of coffee capsules in Romania is declining as consumers shift towards whole beans and higher quality coffee due to rising prices. This trend is evident in various European markets, with significant increases in whole bean sales. The coffee industry faces challenges from climate conditions affecting supply, leading to higher prices. Despite some stabilization in futures contracts, further price increases are still possible. Lavazza is adapting by introducing a new product aimed at reducing waste associated with traditional capsules.